Bob Cox

Bob Cox
Strategy & Business Development
JSB Partnership Consultants

As a Strategy & Business Development professional, Bob works closely with clients on consulting, evaluation, and sponsorship assessment.  For over a decade he has specialized in building meaningful relationships between properties and brands to secure mutually beneficial long-term relationships.

In 2008, Bob co-founded impossible2Possible a non-profit delivering life-changing, educational programming to students all over the world. As executive director he leads all aspects of business enrichment, marketing and social media strategies, partner recruitment & retention, program development, merchandise production/sales, and strategic growth.  He plans and executes multi-faceted educational projects, leading teams of 20-30 people to some of the most remote places on the planet. Some examples below:

  • Trek across Baffin Island in Canada's Arctic focusing on the history and culture of the Inuit
  • Treks through the Brazilian and Peruvian Amazon studying biodiversity and ecosystem services
  • The Sahara, Kalahari, Atacama, and Thar Deserts learning about water, drought, astronomy, healthcare, and culture
  • The mineral rich country of Bolivia studying chemistry and its abundant reserves of lithium, salt, copper, magnesium, and more

In 2016, Bob took on the role of Southern California Program Manager for Mothers Against Drunk Driving (MADD). In this role he was tasked with re-organizing and developing the entire Southern California Walk Like MADD 5K series.  During his two years, he established a sponsorship base and logistics processes that have led to success in all categories. 

From 1997 to 2006 Bob worked in local government, water utilities and water safety as a Cross Connection Control Specialist.

Bob has over a decade of experience creating and implementing successful sponsorship/marketing campaigns with Fortune 500, mid-size, and grassroots partners such as; Transamerica Financial, Apple, Gatorade, Canada Goose, Oakley, Rogers Communications, The North Face, Osprey, Nathan, Iridium, Air Canada, Digigone, Aeroplan, Tribe Medical Group, INOV8, and more.

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