Susan Salem Euritt has worked and collaborated with some of the largest brands in the business events industry. Her career extends across multiple markets including hotel, destination marketing organization, brand agency and an industry association.
At the Chicago Convention and Tourism Bureau [now Choose Chicago] Euritt served as the Managing Director of Strategic Marketing Partnerships. In this position she developed new revenue streams through the creation of sponsorship and strategic marketing partnership programs. Her initiatives garnered new revenues, reduced expenses and delivered more than an eight percent increase to the bureau’s overall operating budget.
While serving as the Executive Director of the PCMA Education Foundation, Euritt led a prestigious group of Trustee volunteers. Her endeavors grew and furthered the Foundation’s goals and objectives through consensus building and open collaboration. Foundation fundraising initiatives grew 245 percent under Euritt’s leadership.
Euritt also served as Vice President of Business Development for Garrett Brands, successfully establishing a new special markets channel focused on building sales and brand awareness in the business to business sector.
In 2017, Euritt announced the formation of Ruckus Strategic Partnership Consulting, established to assist businesses requiring expertise with the creation, development and implementation of meaningful marketing partnerships through strategic selling. Employing her collective career experience, she launched a new consultancy for organizations seeking to maximize their engagement with both buyers and sellers by disrupting the status quo to bring clients innovate partnership opportunities that deliver a measurable return on investment.
Since the development of Ruckus, Susan has worked with Choose Chicago, Los Angeles Tourism & Convention Board, Visit Pittsburgh, San Francisco Travel and more.