Tom Perros

Tom Perros photo
Experienced Partnership Marketing Consultant
JSB Collaborator

Tom is the founder of SIEGE Sponsorship Consulting + Valuation and a JSB collaborator.  He is an executive with nearly 20 years of experience driving revenue growth, organizational leadership, product development, project management, and employee mentorship. His areas of specialty and subject matter expertise include business development, sponsorship sales, commercial marketing strategy, valuation and revenue modeling.

Tom is the industry’s leading expert in sponsorship valuation, having conducted thousands of corporate partnership valuations across every sector and industry that generated more than billions of dollars in partnership revenue for hundreds of organizations. 

Tom spent 17 years leading consulting and valuation teams across IEG, WPP, GroupM and Engine Shop. He was the key steward and architect of IEG’s valuation methodologies and product development initiatives for over a decade. Tom recently exited the company to focus on serving rightsholder clients as an independent consultant and in collaboration with JSB Partnership Consultants.

In addition to overseeing IEG’s entire consulting team and valuation discipline, Tom personally led over 500 consulting engagements to help clients develop strategies that increase revenue for rightsholders and maximize return for brand partners. 

His additional accomplishments have included:

  • 10+ years managing the industry’s leading valuation division
  • 30+ clients staff trainings and workshops led
  • 20+ speaking engagements at IEG Annual Sponsorship Conference
  • 300+ employees managed and trained
  • 500+ client engagements led across cause, nonprofit, sports, arts and entertainment
  • $1B+ client revenues generated through sales strategies developed
  • $3B+ sponsorship fees assessed and validated

Tom’s diverse list of client successes have recently included the American Cancer Society, American Optometric Association, Chicago Cubs, Detroit Red Wings, Disney, Essence Festival, ExxonMobil, Ford, Great Wolf Resorts, ICMA, LA Philharmonic, Milwaukee Summerfest, New York Road Runners, San Manuel Casino, State Farm, SXSW, Think About Your Eyes, Virginia Tech University, and Wildlife Conservation Society.  

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