Shan is a JSB collaborator. Shan has worked in the sponsorship industry for over 18 years and is currently with the Hartford Marathon Foundation.
Shan worked alongside Dan for nearly 12 years at IEG as Vice President of Business Development. There he did high-level strategic work for brand and rightsholder clients, as well as best practice sales techniques. Shan has worked with sponsors of types including financial services, automotive, insurance, defense, beverage, manufacturing, retail and more. Shan has also worked with a wide variety of properties and influencers including associations, festivals, causes, film projects, athletes, actors, artists and even famous pets. Because of that broad perspective, Shan brings to the table real-time insights of the sponsorship and social media landscape.
Shan is a passionate ultramarathon runner and speaks regularly at events on sponsorship within the running industry. Shan’s role at the Hartford Marathon Foundation is a culmination of years of sponsorship experience in running including projects with the Boston Marathon, New York Road Runners, Big Sur Marathon, Ironman, Competitor Group, Vermont City Marathon, Houston Marathon, Route 66 Marathon and others. Shan also has extensive experience working with running related brands such as Asics, Brooks, Clif Bar, Nuun, Marathon Brewing, Cigna and dozens of others.
Prior to IEG, Shan built sales teams of up to 22 people and sold sponsorship for two large conference companies; the International Institute for Research (IIR) and Marcus Evans.